Visual identity, editorial design, and illustration project developed for Baby Week, an initiative held in 2013 by the Camargo Corrêa Institute in ten Brazilian cities. The project aimed to strengthen the right to survival, development, and comprehensive care of children up to six years old, placing early childhood at the center of municipal public policies.

The visual identity was conceived from the need to communicate in an accessible, sensitive, and inclusive way with different audiences—pregnant women, families, children, adolescents, and professionals in the areas of health, education, and social assistance—accompanying a diverse program of educational, cultural, and community activities. The entire process was guided by collaborative work, in dialogue with the teams involved in the initiative.

Editorial design and illustrations gave rise to a graphic system applied to printed and digital materials: institutional publications, brochures, posters, bags, banners for social media and websites, as well as templates for presentations. A visual set designed to support processes of mobilization, awareness-raising and articulation between public authorities, civil society and the private sector.

Baby Week was part of the Ideal Childhood Program and had the support of Camargo Corrêa Construction Company, InterCement, UNICEF, and the Maria Cecília Souto Vidigal Foundation.