Dyslexia Week 2017

The visual identity of Dyslexia Week 2017 — Uniting Knowledge — was developed from the idea of ​​integration and collaboration between different areas of knowledge. The theme of this edition highlighted the importance of joint and multidisciplinary actions in the processes of diagnosis, monitoring, and support for people with dyslexia.

The visual concept was inspired by the tangram, an ancient Chinese puzzle composed of seven geometric pieces that, together, form a whole. Just like in the game, the identity proposes that only through the articulation between distinct parts—knowledge, professionals, families, and experiences—is it possible to build new forms, broaden perspectives, and strengthen learning paths.

The graphic design visually translated this idea of ​​unity, dialogue, and complementarity, reinforcing the idea that knowledge is built collaboratively.