The graphic identity for the Gerador 2023 Season was developed to accompany a series of live events that took place between October and November 2023 in a five-story building in the center of Lisbon, on Rua de São Marçal, next to Praça das Flores.
Over the course of two months, journalism, film, culture, and reflections on collective and colonial memory permeated the building, constructing a continuous narrative. The graphic design system followed this dynamic, creating cohesion between the different events and media, and affirming the Season as a time-space for thought, presence, and exchange.



