The graphic identity of the Oeiras Ignição Gerador 2023 Festival was developed from the idea of ​​uncertainty about the future. Built on a palette designed for CMYK printing, the visual proposal starts from the concrete to pose the question: where do culture and creativity fit in a context that today seems so bleak?

Held between May 17 and 20, 2023, the festival occupied the historic center of Oeiras with an intense and diverse program, bringing together more than 40 national and international guests. The graphic identity reflected this diversity of formats — talks, workshops, performances, music, and a creativity fair — establishing itself as a dynamic visual system capable of welcoming questions, provoking encounters, and supporting experimentation.