The graphic identity developed for Traça — a film festival showcasing family archives held in 2023 in the Rego neighborhood of Lisbon — stemmed from the idea of ​​hospitality and the gesture of extending a helping hand, values ​​deeply connected to the history and experience of the neighborhood.

Promoted by the Lisbon Municipal Archive – Videotheque and organized, in 2023, by the Gerador Association, Traça expanded beyond cinema. The program, structured in six acts along Rua da Beneficência, activated the public space with music, gastronomy, performances, talks and workshops.